L’Oréal Paris announced a collaboration with 20th Century Studios’ “The Devil Wears Prada 2.” 

To launch the promotional campaign, L’Oréal Paris will debut a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards. 

L’Oréal Paris Brand President, Laura Branik, notes, 

“Teaming up with ‘The Devil Wears Prada 2’ lets us show up in a moment that defines beauty and pop culture, and at a scale that matches the legacy of the film. Launching this collaboration on Oscars night, with a spot that pays homage to the story and brings together our global ambassadors Kendall Jenner and Simone Ashley, is a meaningful way to reinforce what L’Oréal Paris stands for: celebrating women who set the standard, on screen and in real life.”

Created by Maximum Effort, the spot unfolds in the unmistakable world of “The Devil Wears Prada 2,” bringing the iconic Runway Magazine offices to life with razor-sharp style and cinematic polish. 

The story centers on an unexpected mix-up where Kendall Jenner is mistaken for a candidate for Miranda Priestly’s new assistant. 

The spot also introduces one of Miranda’s latest assistants, Amari, portrayed in “The Devil Wears Prada 2” by Simone Ashley.

The collaboration will extend beyond the Oscars night and will feature a series of creative activations throughout the film’s theatrical rollout. 

Together, Disney & L’Oreal Paris will celebrate confidence, glamour, and cultural impact at the intersection of entertainment and beauty.